Search Engine Optimization is a wide concept that is used in order to rank the website, this work mainly focuses on reaching a website in the first place in any search engine, mostly in Google, but there are people who work on Bing, Yahoo, Ask.com and other search engines apart from Google. This work mainly focuses on adding keywords for any websites in order to make it in the top list. This helps the businesses to achieve a high number of customers and viewers that indirectly helps the business’s revenue hike. Search Engine Optimization has slowly picked up the speed as people did not know the significance of it.
SEO has two types, On-Page and Off-Page, where On-page is worked within in a site, and also to produce links to other sites in order to link it. It has got a lot of categories in it; they are Search Console, Google Analytics, Robots.txt, and Sitemap Submission. Off-page has got, image & video submission, directory submission, bookmarking, and web 2.0 are the major types. Building link amongst the other major sites will give backlink. Linking small entrepreneurial business’ website into a giant website will make the small site to earn higher rank among the others, for example linking a start-up website into Facebook will earn a good rank.